Mobilious

Virgin Mobile announced the launch of its new mobile TV service, Virgin Mobile TV, and confirmed the that it will be offering a selection of much-loved premium channels and programming to Virgin Mobile TV viewers, starting on October 1st 2006.Virgin Mobile TV will broadcast BBC One, ITV1, Channel 4 and E4, offering consumers a wide range of high-profile channels and TV programmes. Customers who have a Virgin Mobile ‘Tellyphone’ will be able to watch their favourite TV programmes and listen to DAB digital radio wherever they are. Wherever you need to watch TV, whether it’s Eastenders on the bus, or Coronation Street in a cab, Virgin Mobile TV will make sure you never have to miss an episode of your favourite programme again.The service, which is provided by BT’s wholesale mobile broadcast entertainment service, BT Movio, will also broadcast DAB digital radio, offer ‘red-button’ interactivity and features an exclusive seven-day electronic programme guide (EPG).The new Virgin Mobile TV device will be supported with a multi-million pound advertising campaign, starring the world-famous actress Pamela Anderson. The ads will be seen on British TV for the first time on October 9th.

Virgin Mobile’s TV service broadcasts TV live** ‘as it happens’ over the DAB digital frequency spectrum, which currently covers more than 85% of the UK population. The Lobster 700 Mobile TV phone is the world’s first DAB-IP-enabled handset, and was created by HTC. As well as offering TV and up to 50 DAB digital radio stations, the handset is also Virgin Mobile’s first Windows-operated smartphone, offering Windows Mobile functionality and Windows Media Player. The device is the first in a series of mobile phones being developed to support the BT Movio service.
News edited from: http://www.3g.co.uk/PR/Sept2006/3582.htm