Mobilious

“Telstra launches $1B 3G network 

TELSTRA says its five-year transformation plan is running ahead of schedule as it announced a new $1 billion third generation broadband network. 

This morning (06.10.2006) the company has launched a $1 billion third generation broadband network.  

The NEXT G mobile broadband network will offer high-speed wireless mobile and internet access to 98 per cent of Australians.  

NEXT G, which boasts 12 channels of Foxtel television, sport and movie downloads, is more than 100 times bigger geographically and up to five times faster than any other 3GSM network in Australia….”  

This news is picked from and details continue at: http://australianit.news.com.au/articles/0,7204,20534221%5E15306%5E%5Enbv%5E,00.html

“Casual Gamers and Female Gamers to Drive Mobile Games Revenues Over the $10bn Mark by 2009 

3D and multiplayer games may grab the games technology headlines, but it is mass market casual games that will drive market growth over the next three years, says Juniper Research in its latest study of the global mobile games market.   This trend will be driven by:  - Continued growth in mobile subscriber numbers- Increased pace of 3G service roll out- Changing demographics- Falling games prices- A new generation of “made for mobile” games Games that utilise the inherent strengths of the mobile platform, rather than try to replicate console, or PC games on a small mobile phone handset will be key.  …Juniper Research estimates that global revenues for mobile games will grow from $3bn in 2006 to $10.5bn in 2009. Looking further into the future, continued growth of mobile subscribers in developing markets and a continuation of the demographic shift will propel the global mobile games market to annual revenues of $17.6bn. This will produce a cumulative revenue stream of nearly $57bn over the six years. The Asia Pacific region has dominated the market since its inception, with the Japanese and South Korean markets in the vanguard. Asia Pacific is forecast to contribute 38% of cumulative revenues 2006 to 2011, Europe 31% and North America 22%.  

… “A lot of market and media focus is currently on mobile music and TV. However Juniper believes that over the next three to five years mobile games offer almost as much revenue earning potential for service providers as mobile music and mobile TV.” 

This news is picked from and details continue at: http://www.3g.co.uk/PR/October2006/3736.htm

“Mobile TV Primetime is Late Afternoon

Primetime viewing for mobile video hits during the afternoon and early evening, according to Telephia.  According to Telephia’s Mobile Video Diary Report, 30% of mobile video users watch mobile TV and video clips on their cell phones during the hours of noon and 4 pm, and 31% watch during the early evening commute hours of 4pm to 8pm. Not surprisingly, mobile video viewing drops to just nine percent during the regular television primetime hours of 8pm to 11pm.

Mobile TV Usage based on Daypart (USA)

Who is watching mobile video and where are they watching from? Contrary to popular belief, mobile video usage is being consumed by older age groups, not just the 18 year olds. Fifty percent of mobile video users are 25-36 year olds, compared to 24% of the total mobile population. In terms of gender, mobile video usage does resemble an early adoption profile, where seven out of ten users are men, compared to a nearly even male/female ratio for all mobile subscribers. Mobile video user demographics show an ethnically diverse population, with 16 percent of mobile video users being African-American and 27 percent Hispanic, compared to 11 percent for each group for general mobile subscribers. In contrast, Caucasians under index for mobile video usage.  …” 

This news is picked from and details continue at: http://www.cellular-news.com/story/19608.php

“Australia Fin Min: Telstra Share Offer Opens Oct 23 

The Australian government will open its A$8 billion Telstra share sale on Monday Oct. 23, Finance Minister Nick Minchin said Friday.  Details of the price of the stock and the size of the discount offered to retail investors will be outlined in a prospectus, to be issued on Monday Oct. 9, Minchin said in a statement.  The government is offering Telstra shares, a process dubbed T3, as it divests its remaining 51.8% stake in the telecommunications company. About A$15 billion of shares will be transferred to the Future Fund, an arm’s length investment vehicle set up to pay future public service pension liabilities, where they will be held in escrow for two years.  Minchin said a A$20 million T3 advertising campaign will begin on Monday Oct. 2….”  

This news is picked from and details continue at: http://www.cellular-news.com/story/19616.php

“Ericsson Gets New Zealand 3G Contract 

Ericsson has been chosen as the sole supplier to build and integrate TelstraClear’s WCDMA/HSPA high-speed mobile broadband network in Tauranga, New Zealand. Under the agreement Ericsson will have turnkey responsibility for building the network, providing network design, deployment and integration services, including packet core, radio network and service layer. The network will be launched in mid-2007 in Tauranga. In December 2004, Ericsson was selected by Telstra in Australia as its exclusive 3G/WCDMA partner for the next five years….” This news is picked from and details continue at: http://www.cellular-news.com/story/19606.php