Mercedes Benz Loves Mobile Marketing!
“Mercedes-Benz has awarded Ymogen, a contract to create, implement and manage all its passenger car mobile marketing and communications during 2007. It follows a successful strategy of making mobile integral to Mercedes-Benz communication – no other automotive manufacturer in the UK has implemented such a large mobile presence and maintained it over such a long period.
The overall strategic aim of the partnership is to encourage active response from traditional advertising such as poster, print, TV, and DM, via mobile text calls to action, driving users to Mercedes-Benz mobile sites…”
This news was picked from and continue at; http://www.cellular-news.com/story/23278.php
