Mobilious

“Brazilian mobile operators Telemig Celular and Amazonia Celular have today launched a new mass-reach, mobile media service powered by Celltick LiveScreen™ Media. The service, called Se Liga, will turn subscribers’ mobile screens into an interactive personal billboard to promote content mobile services and brands in order to drive additional ARPU. Celltick has been appointed to manage the service.

Se Liga will broadcast teaser messages across the idle-screen of the mobile phone. The subscriber just clicks once to reach the option menu which leads to a variety of related content, offering the users an enhanced mobile experience where they can easily discover fresh content. Available content includes current affairs and business news, lifestyle articles, sports results, ring tones and games.

Advertising messages will also be included in the programming mix…….…

…Andre Mastrobuono, CEO of Telemig Celular said: “In Europe and Asia, Celltick’s LiveScreen Media has already been used with great success and is very popular with the youth market. We’re now bringing that pioneering service to Latin America.”

Stephen Dunford, CEO of Celltick said: “Mobile Marketing is already a reality in Europe and Asia As a new media, Se Liga will show its potential for the South American market delivering it a compelling marketing platform for tier one advertisers. With a reach capacity of over 160 million users and generating over 35 million monthly transactions, Celltick’s LiveScreen Media has proven it can provide operators with a new revenue stream.”…”

This news is picked from and details continue at; http://www.fiercewireless.com/press-releases/telemig-celular-amazonia-celular-and-celltick-launch-se-liga-mobile-media-service-acr 

Official Website of CELLTICK; http://www.celltick.com/default.asp
“Celltick, pioneer of Active Content Marketing, has introduced a new mass reach medium into the mobile space. Its flagship product, LiveScreen Media, allows content providers and advertisers to broadcast targeted content messages to millions of mobile phone idle screens, turning them into a network of interactive personal billboards and creating a strong revenue stream for operators.”

“Gofresh, the technology company behind US and Europe’s leading off-deck mobile community “itsmy.com”, presented the world leading mobile social ad-network in New York at the Ad-Tech at the beginning of November 2007.

The d2c mobile network runs on an ad-platform developed in-house by Gofresh, offers all existing mobile advertising formats. From standard banners, click-to-call, video-ads microsites, in-game advertising, WAP-site branding, Mobile TV and the bestseller: personalized mobile content downloads.

The mobile direct to consumer ad-network is already integrated for the 600,000 mobile internet homepages of “itsmy.com” and serves more than 500 Mio. pages a month through the network. The platform supports 3.100 different cell-phone types and browser versions and has an actual reach of 2.5 million, off-deck mobile internet community sites.

It is not a competitive service to known mobile advertising networks, it is much more an enhancement for advertisers and media agencies, because it offers for the first time the opportunity to integrate targeted user profiles within campaigns and/or existing channels of the ad-networks. …..”

For more information on Go Fresh Group; http://www.gofreshgroup.com/business/?lang=en

“(UK)Orange has announced that it is selling the world’s first ever solar-powered Bluetooth headset.

The Iqua 603 SUN is a power-saving solution for mobile phone users which means they can now talk without worrying about battery life.The headset gives unlimited operating time anywhere where the solar cells of the headset can catch direct sunlight.

“Blyk, the ad-funded mobile network that offers its target market of 16 to 24-year-olds free calls and text if they accept adverts has finally gone live in the UK, following a few false starts.

According to the bumpf, Blyk is a mobile virtual network operator (MVNO) that links young people with brands of their choice and gives them free text messages and talk time every month. It operates the First Hop Wireless Broker suite, including the Ad-Gateway that enables targeted, personalised ad insertion using messaging, multimedia push, and browsing services…….”

This news is picked from and details continue at; http://www.contentfutures.com/archive/newsletter-template/newsletter38-26-09-07.html#4story

Official Website of BLYK: http://www.blyk.co.uk

“The brand new high-technology smartphone from LG Mobile, the LG-KS20 is now available in major European countries. LG has announced the launch of its latest high speed downlink packet access (HSDPA) smartphone, the LG-KS20. The phone’s full touchscreen gives it unparalleled usability and a top download speed of HSDPA 3.6 Mbps enables to an enriched internet experience.

- Fully Integrated HSDPA Technology with 3.6Mbps downloads

- 2.8” Wide LCD, full flat Touch Screen and Stylish & Slim look (12.8mm

- Microsoft’s Windows Mobile 6, Push E-mail, WiFi connectivity

- First work from LG’s next generation high technology phone category product line weighing in with high technology, along with LG Viewty phone (model: LG-KU990)

As a product completed with LG Mobile’s intensive know-how on the mobile phone, LG-KS20 received an overwhelmingly favorable response from the press and the parties concerned, by winning ‘Choice Product’ for ‘Product Highlight’ at ‘IFA 2007’ held in Berlin, Germany from last Aug. 31 through Sep. 5……”

This news is picked from and details continue at; http://www.3g.co.uk/PR/Nov2007/5400.htm

“Internet giant Google is now gearing up to conquer the global mobile calling market. On Tuesday, Google announced a plan to release an operating system for mobile phones in partnership with handset makers and wireless providers around the world. The Google Phone could become the next iPhone, sweeping the mobile communications industry.

The biggest advantage of the Google Phone is likely to be its extensive Internet services. It will have almost all the features of the Internet — search, location-based services, instant messaging, media player, and entertainment. This indicates that handsets are now becoming mini PCs.

Google has formed a partnership called the Open Handset Alliance (OHA) with some 30 global handset makers and mobile operators such as Samsung Electronics, LG Electronics, Motorola, HTC, Intel, Qualcomm, China Mobile, NTT Docomo, and KDDI. A Samsung Electronics source said that the Google Phone will allow users to video clips about their areas of interest like movies and sports in the form of videos with the press of a button.

As handsets begin to adopt advanced features and act more like mini PCs, software and services are becoming more important than hardware. In the PC industry the most profitable company is software and service provider Microsoft. The software giant makes more money than PC manufacturers from its Windows operating system which comes installed on most PCs. Google aims to do the same with its mobile phone operating system. But it has strong rivals, including Microsoft, Nokia and Apple, which have their own mobile phone operating systems — Windows Mobile, Symbian and OSX, respectively.

To beat these rivals, Google plans to use a low-price strategy…….”

This news is picked from and details continue at; http://english.chosun.com/w21data/html/news/200711/200711060005.html

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Google spending hundreds of millions on mobile
http://www.reuters.com/article/technologyNews/idUSN0242431720070802

Google Phone > Australia
http://barinya.com/australia/gadgets_and_electric/Google-Phone-Australia.htm

After spending October in New York City for a self-retreat (!), Mobile News Picks is back in action!During my visit, I happened to attend this event; http://www.mobileaddegree.com/newyork.html at which valued mobile/multimedia executives such as MARIA MANDEL (Ogilvy New York), JOE COHEN (Reuters Media), PETE DISTLER (Sprint Mobile Media Network), KEVIN GRANATH (Ansible Mobile, LLC) shared their views on the present and future of Mobile Advertising in US Market.