Mobilious

“Luxury retailer Chanel has made a move into mobile with the launch of an iPhone application.

The application, called “Chanel – Haute Couture Show Fall/Winter 08/09,” lets consumers browse the upcoming seasons’ Chanel products and then click-to-call to make an order. Other popular features of http://www.chanel.com, such as locating a local store, images and videos, are also included in the application….

…The mobile application puts exclusive Chanel content at these consumers’ fingertips. It’s full of pictures of the brand’s fall-winter couture and other useful features.

“Mobile is helping retailers connect with consumers through an interactive brand-building experience and by offering information at different points in the purchasing process,” said Lars Albright, vice president of business development with Quattro Wireless, Waltham, MA.

It seems as though going mobile is becoming quite fashionable in the world of fashion, with brands such as Polo Ralph Lauren, Armani Exchange and Dolce & Gabbana launching mobile initiatives.

Dolce & Gabbana has proven that mobile advertising is effective as well as fashionable by running a mobile campaign on the Nokia Media Network.

Armani Exchange is doing a text-to-win promotion in an effort that also involves future SMS marketing.

Polo Ralph Lauren has launched a mobile commerce service to let consumers buy products through their handsets…

…”Mobile has the power to keep brand names consistently and effectively in the minds of consumers across all demographics – that’s what makes it such a powerful media in today’s wireless world,” Ms. Simmonds said.”"

This news was picked from and details continue at: http://www.mobilemarketer.com/cms/news/commerce/1629.html

The creative idea of the ringtone winning approval from men and women of all ages reinforces that condoms mean good sense and those who know it are the real winners in life.

“As part of its work to fight the spread of HIV, the BBC World Service Trust has launched a novel ringtone in India designed to break down the social taboo of using condoms. The new advertising campaign, which features a ‘condom a cappella’ ringtone is also funded by a grant from the Bill & Melinda Gates Foundation…

…This original ringtone can be downloaded in India by SMSing ”CONDOM” to 56887 (download charges apply) or free from anywhere worldwide on the website www.condomcondom.org .”

This news was picked from and the details continue at: http://www.cellular-news.com/story/33059.php

Though mobile phone marketing exposure is prevalent in all three countries, the mobile delivery tools vary.

“A new report has found that the vast majority of Indian mobile phone users have received adverts on their handsets. The report, commissioned by US mobile social website, Limbo and GfK Technology also found that 51% of Brits and 37% of Americans have also reported mobile adverts on their handsets….

…Though mobile phone marketing exposure is prevalent in all three countries, the mobile delivery tools vary. Text messaging, however, remains the most common advertising format in all; 74 percent in India, 48 percent in the UK and 22 percent in the US.

Mobile web advertising was most prevalent in the UK, with 16 percent of respondents recalling advertising compared with 8 percent of those in the US and 4 percent of those in India….

… The report shows that younger males typically view mobile Internet advertising the most.

The brands recalled in advertising via this channel were mainly mobile carriers, handset manufacturers, media brands and digital entertainment companies…”

This news was picked from and details continue at: http://www.cellular-news.com/story/33024.php?source=newsletter

Please click to enlarge

“Packet Vision and UDcast announced what they believe to be the world’s first solution for targeted television advertising over mobile TV. The two companies have developed a technology showcase to demonstrate how targeted advertising will be delivered across mobile TV.  The first public presentation of their technology will take place at this year’s IBC (the annual event for the broadcasting industry held in Amsterdam during September).

The technology showcase (on UDcast’s booth, 1E-90), will include an example of a geographically targeted advertising campaign, showing how content can be delivered to mobile TV users over standard DVB-H networks.  The showcase also aims to highlight the symbiotic relationship between mobile TV and targeted advertising: the latter brings revenue to mobile TV, which in turn, provides the targetable platform and customer base which will help to accelerate the growth of addressable television advertising. According to MultiMedia Intelligence mobile video revenue will exceed $3.5 billion in 2008, and grow to $15 billion by 2012…”

This news was picked from and details continue at: http://www.3g.co.uk/PR/August2008/6472.htm

More details: http://www.udcast.com/solutions/udcast_solutions_tv_mobile.htm

Widsets on mobile

If you aren’t already a fan of mobile widgets, Widsets may change your mind!

Here is their website: http://www.widsets.com/

“With WidSets you can get your favorite web content straight to your mobile phone. Find news and information, stay in touch with email and blogs, play games, share pictures and more. WidSets uses mini-applications called widgets to push updates from your favorite sites directly to your phone. Why waste time surfing for information when WidSets can do it for you?”

And to get started, simply type in http://get.widsets.com/ to your phones browser…

Cheers

Jem

Applications on an IPhone

“Consumers have downloaded over 60 million applications for the Apple iPhone from the Apple online store.

In an interview with the Wall Street Journal, Apple CEO Steve Jobs said that most of the downloads were for free applications – but the company has still sold an average of US$1 million worth of software per day.

Based on current sales – and remembering that the iPhone is still only available in a few countries – the company is forecasting sales of half a billion dollars soon. “Who knows, maybe it will be a $1 billion marketplace at some point in time.” Jobs said.

“I’ve never seen anything like this in my career for software,” he added….”

This news was picked from and details continue at: http://www.cellular-news.com/story/32994.php

Are you QRious?  http://www.qrious.com.au/main.html

“The launch of iPhone 3G started a chain reaction of new mobile applications, but the next big wave of widgets will take user location into context.

So said Gartner Inc. analyst Mike King, who talked about the growth of the mobile as a featured guest speaker at Sybase TechWave 2008 in Las Vegas’ Mandalay Bay Hotel. Mr. King discussed the fact that industries as varied as education, health care, real estate, insurance and financial services have all been actively working to build their mobile architecture…

…”A mobile device has a limited amount of real estate and you’ve got to present information and content as quickly and as simply as possible,” he said. “SMS alerts will continue to grow in popularity.”

Analysts estimate that more than 2 trillion text messages were sent in 2007 worldwide…

…”Financial services companies have been early adopters of mobile email, mobile staff reports and outbound applications, as opposed to internal ones, that go out to their customers,” Mr. King said.

“Insurance companies have launched investment products data out to investors via mobile, and sales force/CRM applications will drive their next phase of investment,” he said.

“Today utilities providers are big investors in mobility. They are early adopters of asset management applications, and their next phase will be to scale mobile beyond its technology staff.”…

…”Customers will be able to search for stores within a 40 mile radius of their current location, salesmen will be able to search for nearby potential clients and access their past buying habits and retailers will be able to offer Web-based specials to nearby consumers, all via mobile,” Mr. King said.

…

“With platforms including iPhone, Symbian, Microsoft and eventually Android, mobile applications and networks of the future will not be able to zero in on a single device or OS,” Mr King said.

“They will have to support multiple operating systems and various functionality and form factors, since some handsets will have touch screens, some will have keyboards, some will have scanner devices, et cetera,” he said.

“There will not be a single dominant device or OS.”"

This news was picked from and details continue at: http://mobilenewspicks.wordpress.com/wp-admin/post-new.php

After a fairly long break, Mobile News Picks is back in action!