Location Based Services (LBS) is Your Friend!
“The launch of iPhone 3G started a chain reaction of new mobile applications, but the next big wave of widgets will take user location into context.
So said Gartner Inc. analyst Mike King, who talked about the growth of the mobile as a featured guest speaker at Sybase TechWave 2008 in Las Vegas’ Mandalay Bay Hotel. Mr. King discussed the fact that industries as varied as education, health care, real estate, insurance and financial services have all been actively working to build their mobile architecture…
…”A mobile device has a limited amount of real estate and you’ve got to present information and content as quickly and as simply as possible,” he said. “SMS alerts will continue to grow in popularity.”
Analysts estimate that more than 2 trillion text messages were sent in 2007 worldwide…
…”Financial services companies have been early adopters of mobile email, mobile staff reports and outbound applications, as opposed to internal ones, that go out to their customers,” Mr. King said.
“Insurance companies have launched investment products data out to investors via mobile, and sales force/CRM applications will drive their next phase of investment,” he said.
“Today utilities providers are big investors in mobility. They are early adopters of asset management applications, and their next phase will be to scale mobile beyond its technology staff.”…
…”Customers will be able to search for stores within a 40 mile radius of their current location, salesmen will be able to search for nearby potential clients and access their past buying habits and retailers will be able to offer Web-based specials to nearby consumers, all via mobile,” Mr. King said.
…
“With platforms including iPhone, Symbian, Microsoft and eventually Android, mobile applications and networks of the future will not be able to zero in on a single device or OS,” Mr King said.
“They will have to support multiple operating systems and various functionality and form factors, since some handsets will have touch screens, some will have keyboards, some will have scanner devices, et cetera,” he said.
“There will not be a single dominant device or OS.”"
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