Mobilious

Though mobile phone marketing exposure is prevalent in all three countries, the mobile delivery tools vary.

“A new report has found that the vast majority of Indian mobile phone users have received adverts on their handsets. The report, commissioned by US mobile social website, Limbo and GfK Technology also found that 51% of Brits and 37% of Americans have also reported mobile adverts on their handsets….

…Though mobile phone marketing exposure is prevalent in all three countries, the mobile delivery tools vary. Text messaging, however, remains the most common advertising format in all; 74 percent in India, 48 percent in the UK and 22 percent in the US.

Mobile web advertising was most prevalent in the UK, with 16 percent of respondents recalling advertising compared with 8 percent of those in the US and 4 percent of those in India….

… The report shows that younger males typically view mobile Internet advertising the most.

The brands recalled in advertising via this channel were mainly mobile carriers, handset manufacturers, media brands and digital entertainment companies…”

This news was picked from and details continue at: http://www.cellular-news.com/story/33024.php?source=newsletter

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“Packet Vision and UDcast announced what they believe to be the world’s first solution for targeted television advertising over mobile TV. The two companies have developed a technology showcase to demonstrate how targeted advertising will be delivered across mobile TV.  The first public presentation of their technology will take place at this year’s IBC (the annual event for the broadcasting industry held in Amsterdam during September).

The technology showcase (on UDcast’s booth, 1E-90), will include an example of a geographically targeted advertising campaign, showing how content can be delivered to mobile TV users over standard DVB-H networks.  The showcase also aims to highlight the symbiotic relationship between mobile TV and targeted advertising: the latter brings revenue to mobile TV, which in turn, provides the targetable platform and customer base which will help to accelerate the growth of addressable television advertising. According to MultiMedia Intelligence mobile video revenue will exceed $3.5 billion in 2008, and grow to $15 billion by 2012…”

This news was picked from and details continue at: http://www.3g.co.uk/PR/August2008/6472.htm

More details: http://www.udcast.com/solutions/udcast_solutions_tv_mobile.htm