World’s First Solution for Targeted Advertising over Mobile TV
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“Packet Vision and UDcast announced what they believe to be the world’s first solution for targeted television advertising over mobile TV. The two companies have developed a technology showcase to demonstrate how targeted advertising will be delivered across mobile TV. The first public presentation of their technology will take place at this year’s IBC (the annual event for the broadcasting industry held in Amsterdam during September).
The technology showcase (on UDcast’s booth, 1E-90), will include an example of a geographically targeted advertising campaign, showing how content can be delivered to mobile TV users over standard DVB-H networks. The showcase also aims to highlight the symbiotic relationship between mobile TV and targeted advertising: the latter brings revenue to mobile TV, which in turn, provides the targetable platform and customer base which will help to accelerate the growth of addressable television advertising. According to MultiMedia Intelligence mobile video revenue will exceed $3.5 billion in 2008, and grow to $15 billion by 2012…”
This news was picked from and details continue at: http://www.3g.co.uk/PR/August2008/6472.htm
More details: http://www.udcast.com/solutions/udcast_solutions_tv_mobile.htm
