Condom Ringtone Launched in India to Promote HIV Awareness
The creative idea of the ringtone winning approval from men and women of all ages reinforces that condoms mean good sense and those who know it are the real winners in life.
“As part of its work to fight the spread of HIV, the BBC World Service Trust has launched a novel ringtone in India designed to break down the social taboo of using condoms. The new advertising campaign, which features a ‘condom a cappella’ ringtone is also funded by a grant from the Bill & Melinda Gates Foundation…
…This original ringtone can be downloaded in India by SMSing ”CONDOM” to 56887 (download charges apply) or free from anywhere worldwide on the website www.condomcondom.org .”
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