Mobilious

“…Foot Locker offers consumers mobile coupons, text alert services, has a mobile VIP club, a mobile Web site and has done text to win promotions.

Foot Locker is a specialty athletic retailer that operates approximately 3,800 stores in 21 countries in North America, Europe and Australia.

…To join the mobile VIP Club, consumers are encouraged to text JOIN to short code 562537. Or, they can go to the VIP Club’s mobile site at http://vip.footlocker.com from any Web-enabled phone.

Consumers that text in get a coupon texted to their phone for $10 off their next purchase of $50 or more. This coupon can only be redeemed in-store.

…The VIP Club’s mobile site gives consumers 24/7 access, since members always have their phone on them.

VIP members also get advanced notice of new product arrivals and get offers and content from Foot Locker partners.

Membership is customizable so users can choose preferences to receive more info about the brand and products they want to hear about.

The mobile site at http://mobile.footlocker.com to find a store, get directions, or click to call. Consumers can even bowse sneakers and buy them right from their phones…”

The article was picked from & details continue @ http://www.mobilemarketer.com/cms/news/database-crm/3581.html