Mobilious

“Reebok issued a call-to-action via social media sites asking consumers to view a mobile video and enter a sweepstakes by opting-in to the brand’s mobile database, achieving close to a 50 percent click-through rate.

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Reebok tapped Mogreet’s mobile video marketing platform for the campaign. In addition to Reebok, Mogreet clients include Warner Brothers, Lionsgate, Starwood Hotels and Def Jam Recordings.

“Brands have been yearning to reach out to new and existing customers with a high-quality and engaging rich-media experience on mobile phones,” said James Citron, CEO of Mogreet, Venice, CA. “While many marketers are excited by the ubiquity of text messaging, it doesn’t offer much in the way of engagement, interactivity or emotion, compared to a television ad, for example….

…Consumers were urged to text one of two keywords—REEBOK or RBK—to the short code 21534. Those who text in receive the following message in return:
“This message is checking your handset’s video capabilities. Another message will arrive soon. Reply HELP REEBOK for info, STOP REEBOK to end. Msg & data rates may apply.”
If their phone supports video, Mogreet sends them a Reebok mobile video via MMS. If their phone does not support video, they receive a text message similar to the following:
“Ur phone doesn’t support video. Go 2 http://www.mogreet.com/vw/dlde1x7a from ur computer.”

This news was picked from and details continue @ http://www.mobilemarketer.com/cms/news/advertising/4588.html